Monday, 10 May 2010

The Evaluation Questions

 Evaluation questions

1). In what ways does your media product use, develop or challenge forms and conventions of real media products?

  •     I think my product is a stereotypical example of a real media product and it definitely uses the same forms and conventions as a feature length romcom. We used the basic theory of a romcom having the 'love triangle',  with two boys wanting the same girl and at the end of the film the 'right boy' ends up with the girl he wants and they live happily ever after. Looking back I think we could of used a few more scenes with Luke (the Jock or 'bad guy') to show that Kate was already with someone and that he wasn't a nice guy.
  •   We did lots of research into the romcom genre looking into different types of media such as books, internet research, video clips about romcoms and also looking into the opening of feature length films (romcoms in particular) and how they set up the scenario/ situation and rest of the film.
  •    In our product we used our own production company (Stussy Productions) and a distribution company (Like Media),  this links very well with real media products and the real media industry. Both of these companies would produce and distribute low budget films that are generally comedy, romance or romcom. (like optimum releasing for example).

2). How does your media product represent particular social groups?

  • The film opening doesn't represent very many social groups however i don't think this matters for the opening because it doesn't last for very long. But if we were to make the rest of the film then i think we would represent more groups easily and this would help the film to sell because more people could relate to the characters in it and see how they would respond to the different situations. 
  • The social groups that we did represent were very stereotypical for an english secondary school. There were the 'jocks' (this is an American term however i think most people would be able to tell who they were) from other romcoms, the 'popular' girl they usually are pretty and very popular. We also included a 'nerd' or 'geek' this was Nick and they are usually different from the rest of the school and society in general. 

3). What kind of media institution might distribute your media product and why?

  • We made up our own distribution company ('Like Media') however if I were to use a real distribution company that already exists then i would use 'Delanic Films'

  • I would get 'Delanic Films' to distribute my film because they are  an independent film distributor that operate in ireland and the U.K. They have produced a few films of their own too. They work with low budget films (like ours) and have had a lot of success with the films they have worked with. 

  • From their website: "Delanic Films' first theatrical film was "Lovewrecked" directed by Randal Kleiser ("Grease") and starring Amanda Bynes ("Hairspray", "She's The Man"). It was released on over 235 screens nationwide on May 18th 2007 and got to no. 6 in the box office charts."
  • This is a link to a romcom that they produced, it takes an interesting approach in that they make a film within a film

    4). Who would be the audience for your media product?

    • Our main target audience age range is 15-24, we looked at the BBFC ratings and from that we decided to classify it as a 15. We chose this because although it doesn't feature in the opening 2 minutes, the rest of the film would include mild swearing and a sex scene or 2. 
    • Also because it's set in a school and the central protagonist is a teenage boy it wouldn't appeal to most people above our target audience range.  Most of the other actors are teenagers and the situations that they are in are stereotypical to teenagers so this would make the film sell to other teenagers and young people but might also put adults off from watching it.

    5). How did you attract/ address your audience?

    • We decided to attract our audience by using very stereotypical character's ('jock', 'geek' 'popular girl' etc) so the audience could recognise the genre of the film. Also setting the film in well known contexts settings and situations. We chose to do a romcom as opposed to just doing a romance so the humour would appeal to boys as well as girls. We chose the age to be 15 as opposed to 18 so that it's a wider audience range and it would appeal to more people. 

    6). What have you learnt about technologies from the process of constructing the product?

    • We used lots of different technologies to produce our product such as the camcorders, tripods Macs, scanners voice recorders etc and we didn't have much knowledge on how to use these before we started the coursework task. I think i have definitely learnt a lot about technology and the process of filming, editing and producing a film.
    • At first we thought it was really hard to get to grips with the equipment but once we got the hang of it it was a lot easier to use and we have definitely advanced from doing the preliminarily task. 
    • We used Apple programs such as iMovie 06 for editing the video clips, music, transitions and just generally putting it all together with. We used Livetype, an application that's linked with final cut to create the 'Stussy Prodcutions' opening credit (we made one for 'Like Media' however we decided that we didn't need it and it would fit in more with the romcom genre if we wrote it on a whiteboard) we thought this program made the credits look professionally made. We used iDVD to burn the dvd onto DVD. 
    • We had to choose music that wasn't copyrighted and for this we used a website called freeplaymusic, and we used a track called 'Cookies and Milk'. During the making of the product we looked at different soundtracks on garageband and iMovie 06 but these weren't long enough and didn't really fit in with what was happening on screen and we just didn't feel it was right. Then Steff found this website and i edited the song 'Cookies and Milk' to fit in with our production and we felt it fitted better than any other music that we had tried it with.
    • At times the Mac didn't cooperate in that it ran really slowly and crashed so we lost some work and had to re-do the changes. This was very annoying at times and from it we learnt that we needed to keep saving our work so we made sure we didn't loose any work. 

    7). Looking back at your preliminarily task, what do you feel you have learnt in the progression from it to the full product?

    • From doing our preliminarily task a few months ago i feel i have definitely learnt a lot about everything from tripods to the macs to the cameras to the voice recorder. I found it was hard to get used to the equipment at first but once I knew how it all worked then it was easy to just get on with our production. We've learnt lots about re-shoots because we had to do quite a few of them and this is something we have taken into consideration. Next time we will take lots of extra shots just incase something like an angle doesn't look right, instead of going back to the same place with the same actors and having to set up a room exactly the same way.
    • We have also learnt about sound, in some scenes it was hard to get the quality right, for example we were filming in a busy place but the central protagonist needed to be heard saying something but there was too much background noise so the sound for that scene didn't work and had to be re-recorded and over dubbed. Editing has also been an area where I feel I have learnt quite  bit, from using iMovie 06 for example, I have learnt the keyboard shortcuts therefore making the editing process a lot quicker. I have also learnt how to edit the sound levels so that when someone is talking the music levels can be turned down so you can hear what the person is saying then be turned back up again after. Gradually building the sound levels can also help to build tension and action. 
    • In doing the research and planning I looked at a number of different film openings in lots of detail this really influenced me in the decisions that we made in making our own opening and through it i have learnt lots.
    • We found that getting audience feedback was very necessary to improve on our coursework. Sometimes you can miss things, when you've been editing it you watch it over and over again and can easily miss things out.  Getting other people's opinions also helped us to make the film opening better. They told us what did and didn't work, whether it made sense and helped us to get the final product how it is today. 

    Me and Steff answering a few evaluation questions:

    Original Video - More videos at TinyPic

    Final Cut and audience feedback...

     This is the final cut of my coursework:

    Audience feedback: 

    I posted the video on our youtube account and also on the social networking site 'Facebook'. I got really good, positive feedback on both websites and i am really pleased with the outcome and final product that we have made.

    Production/ distribution company logo's and 'Livetype'

    In our coursework we have produced 2 company logo's  using the 'Livetype' program.

    Stussy Productions is obviously our production company and Like Media is our distributor. I made the animations in 'Livetype' we didn't really get told how to use this program, however it didn't take very long top get used to using the software. Both me and Steff think the logo's look really professional and the both have a sound effect to go with them which make them appear even more professional.


    During the process of planning and making our film, the music changed quite a lot. We found it hard to find some music that wasn't copyrighted and fitted the brief as to what we were looking for. 

    In our frist rough cut we used a piece of music by "Paramore" (I caught myself)  and we were going to get our friend to sign and play the guitar to recreate the song so it wasn't copyrighted. However when we screened the first cut the audience said the music didn't really fit in with the genre and because it had been used in a very popular vampire film (Twilight) it didn't signify the romcom genre very well and people might get confused with this. 

    In our 2nd Rough cut we used some clips from garageband / imovie 06 however the clips weren't quite long enough so we copy and pasted some bits to edit it so it was longer. However when we screened this people said that it got a little repetative and sounded more like an action film as opposed to a romcom. 

    In our final cut we have used some copyright free so we didn't have to get anyone to record it. This piece of music is from a website (freeplay) that Steff found. This piece of music (called Cookie's and milk) is played on a acoustic guitar and lasts for about 3 minutes so we didn't have any timing issues. I cut the music down to fit with what was happening with the video, on screen visually and it was surprisingly easy to do. We are very pleased with this song and we both think it fits in really well what is happening on screen and helps to ground the film to the romcom genre.

    Sunday, 9 May 2010

    Props, mise-en-scene, costume etc

    In our production we didn't have many props, however we had some rock band posters on the wall in Nick's bedroom like, green day, and rage against the machine. We also had some CD's placed on the bed that were also from the rock genre. These were to signify that the central protagonist is 'different' and it gives the audience exposition on what type of guy he is. 

    Original Video - More videos at TinyPic

    In our film opening we are going to include a few shots of the bedroom and mise-en-scene to signify what type of person he is. This is also so there was a little bit of shot variation and it makes it a little more interesting for the audience to watch and it keeps their attention.  

    Tuesday, 27 April 2010

    First, and second rough cut and feedback

    First rough cut, for this we decided to use the track "i caught myself" by Paramore although we used the actual track to screen it we were going to get it recorded by our friends. However after screening the first cut people thought the music didn't really fit with what was happening on screen and as it had been used in the teen vampire film twilight so it would give people the wring idea's about what genre the film was.

    Here is our second rough cut, not a lot has changed mainly the music and we have added a few more opening credit's. However since this screening we have done a re-shoot, and changed quite a few things, but we thought it was definitely and improvement from last time. 

    Audience feedback:

    • The soundtrack (we have decided to use some clips from imovie and garageband because of time constraints) was better than the first cut and fitted more with the genre of our film.
    • The Music needed to be turned down because at some points during the clip it was unable to tell what was being said.
    • The music went on for too long in parts because we had edited it so it went on for longer than it should.
    • Music for the 'Like Media' credit wasn't quite long enough
    • There needed to be a little more signification of 'love' between Louise and the Jock. 
    • More tittles on things such as text books, phones, ipod's, fridge, and on a t-shirt to signify that it's a romcom.
    • The bedroom scene where he's writing in his diary needed to be chopped up a little because it was a very long take, so when he's talking about getting pushed into a locker it shows that part as he is talking about it.

    Wednesday, 21 April 2010

    Target audience and notional BBFC rating.

    The age range for our film is ideally 15-24, we chose this because from looking at the BBFC classification regulations it's a 15. As it features small amounts of swearing and in the rest of the film we would include a sex or two.

    The Brittish Board of FIlm Classificaion must give every film a certificate before it's screened in cinemas to protect the people watching. 

    Wiki:The British Board of Film Classification (BBFC), originally British Board of Film Censors, is a non-governmental organisation, funded by the film industry and responsible for the national classification of films within the United Kingdom.  It has a statutory requirement to classify videosDVDs and some video games under the Video Recordings Act 2010.

    From Wikipedia:

    UUniversalAll ages admitted, there is nothing unsuitable for children.
    PGParental GuidanceGeneral viewing, but certain scenes may be unsuitable for children under 8.
    12A12AMay be unsuitable for under 12s. Those aged under 12 are only admitted if accompanied by an adult at all times during the performance (cinema only).
    1212Suitable only for those aged 12 and over.
    No-one younger than 12 can rent or buy a 12 rated VHS, DVD, Blu-ray Disc, UMD or game.
    1515Suitable only for those aged 15 and over.
    Nobody younger than 15 can see a 15 film in a cinema. No-one younger than 15 can rent or buy a 15 rated VHS, DVD, Blu-ray Disc, UMD or game.
    1818Suitable only for adults.
    Nobody younger than 18 may see an 18 film in a cinema.
    No-one younger than 18 can rent or buy an 18 rated VHS, DVD, Blu-ray Disc, UMD or game.
    R18Restricted 18For adults only.
    May only be shown at licensed cinemas or sold at sex shops, and only to people aged 18 or over.

    Sunday, 28 March 2010

    Podcast 3

    Here is our third podcast explaing what we have recently been doing in making our feature film opening! 


    Podcast 2

    Here is podcast 2, we produced this a while ago but we have had a few technical difficulties in getting it on to youtube, but here it is! 



    We have decided on our cast and here they are; we only have 2 main characters in the opening and we have chosen to go with the stereotypical character types:

                                                                              The central protagonist - 
    • Nick - He is an outsider and a stereotypical  'nerd' he likes rock music and really wants to get the girl (Kate) - He will be played by nick smith, we think he will suit the character very well and although he hasn't done much acting before, we think he will be good for our film he is the right age to play the part as both the actor and character are the same age.

    The main girl that Nick wants- 
    • Kate - She's a very popular girl and if the film was set in america she would be a cheerleader, she already has a boyfriend (Ben) but at the end of the film she realises he is the bad/ wrong guy to be with and goes with Nick. She is very stereotypical to romcoms so that the audience recognise her type of character. She will be played by Kate Luty and i think that she would suit this part because she has blonde hair, and is the same age of the character she is playing. Kate  has had acting experience and is currently an a-level theatre studies student.

    Wednesday, 24 March 2010

    Working Tittle...

    We have chosen a few ideas for our working tittle, 

    • Slim Chance - is our working tittle
    • Stussy - for our production company
    • LikeMedia   - for our distributor
    We were going to have in his eyes, but this was already taken as we found out on imdb, so we have chosen slim chance as our working tittle for now. But these are still subject to change as they are only working tittles and we are still thinking things through. 

    Tuesday, 23 March 2010

    Initial Storyboard

    Here is the initial storyboard, please take note that the drawings aren't great. :)

    Front Of The Production Storyboard

    Backside of the initial storyboard

    Opening Credit Ideas

    Here are a few of our opening credit ideas...
    • Post it notes
    • Above a window
    • Whiteboard
    • In the diary
    • Notice board
    • Computer screen
    • on someone's t-shirt
    • On a piece of paper that gets blown away
    • a note being passed around the class
    • A text/msn message
    • On a poster in the central protagonists room
    • Exercise/text book
    • written on toast 
    • spelt with cereal
    • Using pieces of stationary
    • on a bottle of something in the fridge e.g juice 
    • magnetic letters on a fridge
    Ones that we will use in our film opening...

    • whiteboard
    • In the diary
    • a note being passed around the class
    • on someone's t-shirt
    • on a bottle of something in the fridge e.g juice 
    • names spelt out with cereal

    The Revised Narrative Outline

    The narrative has changed quite a bit since i last posted about it. It's still a romcom but instead of having the person texting the girl in the opening 2 minutes he just talks about how he likes her and gives the audience exposition of what he is planning on doing and also the relationship that he has with this girl at the moment.t things will change within it, but this is how it's going to look for the moment.
    1.  Stussy Media (our production company logo) with probably some music and animation included
    2. Another 1 or 2 production company logo's but these will just be still and the music would be non diagetic and would be an audio bridge between the two logo's. The opening of the actual film, the music used would be upbeat and happy to signify it's a happy film and it includes comedy.
    3. Then it cuts to a long shot of someone's house and zooms into a window
    4. There is a high angle shot of a boy, laid on his bed, writing a diary. He is wearing a band t-shirt, on the walls of his bedroom there are posters with rock bands (such as ACDC, Kiss, Trivium, Avenged Sevenfold etc) to signify he is different to the stereotypical teenage boy. During this scene there is a voice over, with him giving exposition on who he is, what he is doing and what he wants (a girl, specifically the one in the film)
    5. Next we would include shots from around the school, having credits on things such as whiteboards, notes, made out of stationary  on walls etc.. (see other post)
    6. It's lunch time, there is a shot of a clock to signify this. The central protagonist thinks 'the girl' is waving at him but in-fact it's one of her friends and he is embarrassed, all of the people that are sat with her start laughing at him.
    7. The main girl's boyfriend 'the jock' comes over to him as he is walking past and bumps him into the  lockers, as he does this he pretends to swear but we have the noise  of the bell over the top of it.
    8. Then we are back in his bedroom with the voice over again, he is still writing in his diary, he closes it up, gabs his coat, walks downstairs and out of the house then it cuts to the tittle of the film. 

    Friday, 19 March 2010

    Intertextual Links

    In our film opening we are planning on including a few intertextual links to other films, in this post i am just going to expand on what ideas we have...

    • In Trick Or Treat, (1986),  (Charles Martin Smith) at the beginning of the film there is a scene where the central protagonist is lying on his bed, writing in his diary. He is giving the audience exposition and background information about what is happening with him and his position in life. At the same time we get exposition also from the mise-en-scene around his bedroom with figures, (rock and metal) band posters and also the way that he is dressed. 
    • We thought we could also fit this into our film, where the central protagonist is in his bedroom lying on his bed writing in a diary and the audience would also get lots of exposition from the mise-en-scene and his surroundings. It's a good was for the audience to get exposition and be informed on the situation that's he's in. 

    • We also look at another  scene within the opening of the film where the central protagonist see's the girl that he likes, she waves and he thinks she is waving at him however she's waving at her friend behind him and the central protagonist gets very embarrassed.  We filmed this scene but decided not to use it because it was awkward framing and was hard to film because it had to be at lunch time in the busy sixth form centre, and also our cast wouldn't cooperate with us. We decided to keep a very small scene where Nick got pushed into the lockers by Kate's boyfriend (the jock).